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Amazon’s Product Ad Program


Amazon’s Product Ad Program

Amazon’s Product Ad Program

This is an ongoing series about money making opportunities on the Internet. This article reviews the Amazon product advertising program. Here is the article:

Amazon has been in stiff competition with eBay since the 1990s. There goal was to“get big quick” and they were able to do that. Now sellers and buyers flock to their website. Besides offering sales solutions, the company also offers advertising services.

Amazon’s “Product Ads” are a way sellers can promote their products without using Amazon as the selling solution. The Product Ads are sold on a per-click basis. You bid on keywords and if a potential customer clicks on your ad, you pay Amazon. This is similar to other pay-per-click programs, butthese ads appear on Amazon only. You pay nothing unless a viewer clicks on your ad.

In the previous section we discussed selling through Amazon where you upload your inventory data and people buy your products on the Amazon site. Using Amazon’s “Product Ads” program, they go to your site and buy directly from you.

Unlike the Amazon selling program, their Ad Program has no monthly fee. You are only charged when a customer clicks on your ad and visits your site. Daily advertising budgets can also be controlled and limited.

If you bid higher than your competitors on the keywords “outdoor furniture” and a potential customer types in that search criteria, your ad might show up on that product page (see image). Amazon will give potential customers a list of items available at “other” websites. That other website can be yours.

Amazon provides a web-based interface to keep track of your advertising program. If your item description has not yet been created by Amazon, they will create a product page for it. Your item title and description will be displayed on that page.

You may want to try a few different advertising venues and compare the results. There are other pay-per-click (PPC) programs from Yahoo, Google and Microsoft.

According to Nielsen NetRatings, more than 85% of Amazon's 44 million monthly active U.S. visitors are likely to have made a purchase online in the last 30 days. Amazon viewers are 45 percent more likely to buy online than search engine users. In other words, the Amazon visitors are there to buy.

By Dan Wilson - Best Syndication News Writer